How Football Stadiums Can Beat the Couch

I live in a climate where the only two seasons are Football Season and Waiting for Football Season. (An argument could be made for the addition of a third: Mourning the End of Football Season.)

As we anticipate the official NFL kickoff next Thursday (GO BRONCOS!), football stadiums across the country are working to make sure they can offer a stellar, unforgettable, and connected experience to their fans.

In recent years, stadiums have – believe it or not – had a hard time competing with the at-home experience of watching the game. Fans are finding it increasingly difficult to justify spending the extra time and money to attend a game in person when they could watch for free, in HD, from the comfort of their own homes. In order to keep the fans (and the money) flowing, stadiums have to find a way to compete.

At Super Bowl 50, Levi Stadium set the bar very high in terms of what stadiums can offer fans to improve the live experience. They asked the question that all businesses need to ask: “What can we do to improve the customer experience?” The answer: Provide reliable and fast Wi-Fi to the entire stadium simultaneously so that fans can stay connected and share their experience.

I’m a bit archaic because I rarely post personal photos on social media, but when I attend a Bronco game, that’s one of the number one things I want to do. I’m certainly not alone in this. In fact, fans try to post an average of 200 selfies per second at live games. Imagine the frustration of these fans as, historically, stadium Wi-Fi has been bombarded far beyond capacity and is, therefore, unable to grant them access to the internet at all.

Fans want to share their experience. They want to be able to look up stats and scores in real team. Stadiums can meet these needs and go even further by providing things that fans don’t even know they need like turn-by-turn directions to their seats, in-seat concession ordering and delivery, and customized offers for future games.
Stadiums need a robust wireless infrastructure to make the live experience the superior experience for fans. Levi Stadium and Aruba Networks used under-seat access points throughout the stadium to increase data capacity and provide 3.5 gigabits per second of Wi-Fi bandwidth, providing fans with one of the best stadium experiences to date.
Sports arenas are not the only facilities where connectivity is an issue. Office buildings, schools, concert venues, hospitals – all are facing the demand for a more vigorous wireless infrastructure. Make sure that your organization has the right technology in place to provide the best customer experience. Don’t get beat out by the couch because your Wi-Fi is down.

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