Jump into the Pool: Social Media and Digital Marketing

A person once said to me that I was the most socially comfortable person they had ever met. In fact, my favorite situation is to be in a room with 50 people where I know no one. When I depart I will know most of them, often finding a connection to at least one from my past or someone we both personally know. Shaking hands, looking into someone’s eyes, breaking the ice with a quick comment or bad joke… my favorite things. Social Media, not so much. Most businesses I talk with have the same hesitation to get engaged.
Zunesis is a leader in digital marketing, assisting companies to become leaders themselves at the dawn of this new social age. With its main focus on assisting businesses as they transform from legacy IT environments into agile, elastic ones, Zunesis is at the forefront in helping customers to begin the journey to social well. Most businesses that we talk to are facing similar social/mobile challenges, no matter the industry or company size.
So, how does your company overcome the digital marketing challenges of today? The answer: jump in!

How do you start? As a business leader, you know that your brand and the sentiment around it is critical. Having the best people to deliver your product or service is first, positive word of mouth second. These social platforms are the new word of mouth, globally. Production and protection of your brand is your responsibility. Knowing that your brand is in the hands of all those you interface with – employees, customers, future customers, global customers, etc. – can be overwhelming.

Let Zunesis listen for you.

This hand-held, fast-paced, mobile culture isn’t going to disappear. In fact, it is only getting bigger. To continue to think that this is in its infancy and that you have time to adapt is essentially putting your head in the sand. Last I checked, Facebook had the 3^rd largest population on the planet behind China and India. Jump into the social game before you get left in the dust. Jump in too late, and the current may sink you.

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