It’s been a great season of football, and as we head into Superbowl 48, our zInsights team was wondering who would be victorious between the Denver Broncos and Seattle Seahawks in an online social media matchup. Between Richard Sherman’s controversial post-game interview and Peyton Manning’s sound victory over Tom Brady, there was a lot to look at. So we extracted a representative sample size of online discussion surrounding Superbowl 48 this week, and had our analytics pros gauge which NFL team wins the online social media battle. Of course, the real matchup will come this Sunday in New York, but the results of our experiment may surprise you! Check out it out.

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One of the most unfathomable things about the internet is how much data is being created, sent, and stored every moment. On Youtube alone, more content is created in two months than was created by the three largest U.S. television networks in sixty years.  And every month, users spend a whopping 2.9 billion hours (or 325,000 years) on the site. That’s longer than recorded human history. And as mind blowing as this stat is, it barely scratches the surface of the latest social media statistics that are floating around the web today.

We decided it would be fun to create a little infographic to help illustrate just how prolific social media has become, and to illustrate how Zunesis Social Business can help your brand cut through online noise. We can only imagine that in the coming years this noise will increase exponentially as more people become connected online, and it’s going to take some planning to make sure your company comes out on top.









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