As the CEO of a prominent IT Solutions Provider (Zunesis) in the great state of Colorado, I could not be more bullish about the strategic direction and product development of Aruba networking (wireless & wired). In 2018, our Aruba business will grow 100%+ year-over-year. We expect this growth to continue. This growth is a result of the unique value of Aruba products and the transformation happening in the market.
Aruba seems to have the ability to see “around the corner” and know what customers will need and how to help them. Innovations in IoT, machine learning, edge computing, and artificial intelligence will continue to drive demand for intelligent and secure networking solutions.
Our goal at Zunesis will be to stay in lock step with the progressive developments happening at Aruba and to listen carefully to our clients so we can best meet their needs. Hang on folks – the future is bright! Below are some of the most recent Aruba developments to be aware of.
Aruba’s Critical Acclaim
After being named a leader again last month in Gartner’s Magic Quadrant for the Wired and Wireless LAN Access Infrastructure, Aruba now is highly ranked in Gartner’s Critical Capabilities for the Wired and Wireless LAN Access Infrastructure. Aruba received the highest score in five out of the six most prevalent use cases for enterprise networking deployments, including:
• Unified Wired and WLAN Access
• WLAN-only refresh or new build
• Performance Stringent Applications
• Multivendor Networking Environment
• Remote Branch Office with Corporate HQ
The Experience Economy
Today’s purveyors of goods and services are creating a new type of value for customers by becoming purveyors of experiences. The ability to deliver consistent and valuable experiences, no matter where your customers are, is replacing basic goods and services transactions. The value comes from lowering customer sacrifice. The less customers need to give up to utilize your products, goods and services, the more value you create for them. This is the experience economy.
As digital continues to transform our world, it is also disrupting businesses and industries of all kinds, from retail to hospitality, to healthcare and beyond. To survive this digital disruption, organizations must evolve from simply providing goods and services to delivering amazing experiences to win and retain business and stay ahead of the competition. Organizations must also think about creating personalized, enhanced experiences for employees to attract strong talent, improve employee engagement and retention, and empower their workforce.
Smart Digital Experiences
Gartner recommends that in addition to evaluating networking hardware, Enterprises should focus on the capabilities that a vendor is able to deliver around network services applications, IoT and artificial intelligence and machine learning. These technology areas are core to Aruba’s innovation agenda and reflect the high scores they were awarded in the Critical Capabilities report.
Network Services Applications
Aruba’s unique automated, micro-policy approach dramatically simplifies the network and allows policy to follow the user anywhere and on any device for a seamless experience. Their network management platform provides a single pane of glass for managing multi-vendor wired and wireless infrastructures and can be deployed on-premises or in the cloud. Their location services solution enables mobile engagement and asset tracking, allowing IT and line of business leaders to create exceptional employee and customer experiences.
IoT devices are introducing significant security risks, particularly since these endpoints lack adequate authentication capabilities. Aruba recognizes this threat and has introduced Dynamic Segmentation. This solution automatically detects new devices as they connect to the network, recognizes the device type, applies policy, and isolates the IoT endpoints from the corporate network to mitigate the security risk.
Artificial Intelligence and Machine Learning
Aruba applies machine learning to a broad range of use cases, including RF optimization, network assurance and advanced attack detection. By selecting the right problems to address, knowing and accessing the right data, and then curating the results in real-world environments, Aruba has set the standard in delivering AI-powered secure, autonomous networks.